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Belgian Tourist Awards Whats Up! 2021

With What’s Up! 2021 the Belgian Tourist Awards are looking forward to the period ‘post COVID-19’ in 2021 when travelling will be possible again. So we will ask Belgian tourists to vote for the tourism destinations and tourism companies that will offer the best tourism experiences for the year to come.

Our actual planning is to organize the voting as from April 2021. Of course, if the COVID-19 measurements will still withhold Belgian tourists to travel, we will postpone the voting and start later in the year.


10.000 Belgian tourists vote for their favorite destinations and tourism companies for 2021

Countries, regions, cities, cultural destinations, nature destinations, hiking & biking regions, travel companies, hotel chains, tour operators… can all apply as a candidate in one or more categories of the Belgian Tourist Awards What’s Up! 2021. Our actual planning is to organize the voting in April-May 2021. 10.000 Belgian tourists will elect the best tourist experiences in upcoming 2021. The winners will be announced during our Award Ceremony of May 27, 2021. In total, media coverage of the Belgian Tourist Award What’s Up! 2021 will obtain 2,5 million views.


Winners of the 2019 edition

The readers of GRANDE.be and Vacancesweb.be choose the winners of the Belgian Tourist Awards 2019. Overall winner as Destination of the Year was Malta, with runners up Krakow and Ireland. Category winners were: Country of the Year Malta, Region of the Year Kent, City of the Year Krakow, Hot Spot of the Year Edinburgh and Tourism Company of the Year Radisson Hotel Group.


Belgian Tourist Awards Whats Up! 2021

Category Destinations

In the upcoming edition of the Belgian Tourist Awards What’s Up! 2021 we will attribute three Awards in the category ‘Destinations’: one for Country, one for Region and one for City. For the Award ‘What’s Up! Country of the Year 2021’ we will allow maximum 7 participants, for the other Awards maximum 5 participants.

Category Hot Spots

In the category ‘Hot Spots’ we will attribute five Awards: one for Sun Hot Spots, one for Culture Hotel Spots, one for Nature Hot Spots, one for Hiking & Biking Hot Spots and one for Belgium Hot Spots. For each of these Awards, we will allow maximum 5 participants.

Category Tourism Companies

In the category ‘Tourism Companies’ we will attribute two Awards: one for the best Hospitality company (tour operators, hotels, holiday resorts, cruises,…) and one for the best Travel company (airplane, train, car rental, travel insurance,…). For each Award, we will allow maximum 5 participants.

Best of the Best: Destination of the Year 2021

Among all participants and all categories, we will ask the voters to elect their overall winner: the Belgian Tourist Awards What’s Up! Destination of the Year 2021.


Media coverage

Our mediaplan consists of two periods:

  1. For all participants: during the voting period April-May 2021 three waves of articles: general presentation of all participants + detailed presentation of the participants in each category + individual presentation of each participant;
  2. Extra for the winners: after the voting as from the Award Ceremony of May 27-July 2021 four waves of articles: announcement of all winners + presentation of all winners with interview of their manager + feature article on the Award Ceremony + extra presentation with interview of the overall winner ‘Destination of the Year 2021’.

The total media coverage will be 2,5 million views, of which each participant will obtain 250.000 views. Winners will reach an extra 250.000 views each, up to 500.000 views in total. The overall winner will touch an extra 250.000 views, so 750.000 views totally.

Media partners

The Belgian Tourist Awards What’s Up! 2021 are a partnership of the Belgian tourism websites GRANDE.be with Vacancesweb.be / Vakantieweb.be.

Media partners are Le Soir, Ciné Télé Revue and Sudinfo through the Partner Boxes and Knack-Le Vif through the Outbrain network.

Communication channels are the general Belgian press (through press releases and presence at the Award Ceremony) and social media (Facebook and Instagram).


Flow and timing

  1. January-March 2021: applications;
  2. April-May 2021: communication campaign participants and voting 10.000 active Belgian tourists;
  3. May 27-July 2021: Award Ceremony and communication campaign winners.

Participation

The participation fee is 1.975 euro per category (excl. VAT).

All participants will be presented during the voting period April-May 2021 and will reach 250.000 views each.

We will communicate extra for the winners as from the Award Ceremony of May 27-July 2021. This will reach extra 250.000 views each.

The overall winner ‘Destination of the Year 2021’ will reach extra 250.000 views.

All winners will be allowed to communicate and use the name and logo of the Belgian Tourist Awards and the name of their category up to the end of 2021.


Applications

Countries, regions, cities and tourism companies can apply as a candidate in their category by filling this application form.

Each applicant will also automatically participate at the overall Award ‘Destination of the Year 2021’.

The participation fee is 1.975 euro per category, the application is confirmed after the payment of the fee.


Contact

Belgian Tourist Awards – Gert Van Wichelen – GSM +32 485 55 95 30 – gert.vanwichelen@belgiantouristawards.bewww.belgiantouristawards.be


January 2021 – Copyright Belgian Tourist Awards – All rights reserved